Some things in life are all a matter of perspective.  I am currently vacationing with my family on the Island of Reunion.  For those who are not familiar with it, it is 500 miles east of Madagascar.  It is an oversees department of France and their winter vacation spot, just as Hawaii is for us.  It is called Reunion because it is the reunion of the Races and Cultures.  You will see every shade of person that you have ever imagined and most cultures.  In a single block you may see a Catholic church, a mosque, a Hindu temple and a statue of Buddah.
 
A couple of days ago I bought a mango at the local fruit seller.  Pineapples were 50 cents a piece, and leches were about $1 per pound.  I wanted to eat mango so I bought one.  At first I thought they were $1.50 per pound, but I had misread the sign.  When I realized it was $5 for the large mango, I bought it anyway.  It seemed a little expensive, but not too bad compared with what we pay at home.  All of the other fruits were cheap this year, so maybe the Mango harvest was off.  I really like mangoes so it was worth it.
 
My wife's family was shocked and/or amused.  Why would I pay $5 for a mango?  The next day I went to my wife's cousin, where they also got a good laugh about the $5 mango.  She then gave me 12 mangoes from her tree. 
 
In our business decisions, it is important to remember that the rationality of a choice all depends on perspective.   The $5 mango did not seem unreasonable from my perspective.  It did, however, seem ridiculous from the perspective of my wife's family.  Yes the mango was very good - even if I am likely to be teased about it for years to come.  (It is almost as bad as when I confused a papaya tree with a coconut tree.  16 years and my wife still remembers.)
 
Sometimes it is valuable to get a different perspective.  Had I asked, I would have saved myself $5 - and years of teasing.  On bright side, I ate the entire mango myself.