Best of Competitive Insight - Keeping it Together Edition
Every week, The Competitive Insight lists the Utah patents and trademarks pursued by Utah businesses and individuals. These filings are insight into the competitive landscape here in Utah. I give recognition to the most interesting ones (by completely arbitrary and capricious standards at the moment I decide) that come across my desk. Here's my favorites from this week.
Patent of the Week
Have you ever been told to "get a grip"? Here is your chance.
The patent actually describes a glove that provides a neat little trick. It uses wires within the fingers that run to the wrist. A fastener is placed at the wrist to hold the wire in place. It's the same idea as a drawstring, only applied to fingers.
Of course, you can't let your friends know that you have got a grip. It would be like owning a truck. As soon as your friends know they either want to borrow it or they ask you to help them move.
Trademark of the Week
This week was a great week for trademarks. I'll mention two.
I like the mark. On the shallow end, it says exactly what I should expect from the carpet. It is a collection of smaller carpets that join together through a fastener. Secondly, more deeply, snap means easy (that was a snap). Finally, it links their product with their brand. Give marketing a raise!
If you've ever pitched to venture capitalists, this name will hit home. Have you ever pitched a VC and had them tell you to "get to the good stuff." This is even more crazy with 4 minutes per round in front of potential investors. The fun part of this trademark is that it conveys the excitement twice with speed and pitching. Add the monetary element of pitch and you've got a home run (pun intended).
Patent of the Week
| 7,415,735 | Grip enhancing glove and method for maintaining a grip that enables a user to maintain a prolonged grip without incurring undesirable effects | Erickson; Spencer K. (Ammon, ID), Lorenzon; V. Gregory (Holladay, UT) | Erickson & Lorenzon Enterprises, LLC (Salt Lake City, UT) |
Have you ever been told to "get a grip"? Here is your chance.
The patent actually describes a glove that provides a neat little trick. It uses wires within the fingers that run to the wrist. A fastener is placed at the wrist to hold the wire in place. It's the same idea as a drawstring, only applied to fingers.
Of course, you can't let your friends know that you have got a grip. It would be like owning a truck. As soon as your friends know they either want to borrow it or they ask you to help them move.
Trademark of the Week
This week was a great week for trademarks. I'll mention two.
| SNAP-CARPET | Snap Lock Industries, Inc. | Salt Lake City, UT |
I like the mark. On the shallow end, it says exactly what I should expect from the carpet. It is a collection of smaller carpets that join together through a fastener. Secondly, more deeply, snap means easy (that was a snap). Finally, it links their product with their brand. Give marketing a raise!
| Speedpitching | fundinguniverse.com | Orem, UT |
If you've ever pitched to venture capitalists, this name will hit home. Have you ever pitched a VC and had them tell you to "get to the good stuff." This is even more crazy with 4 minutes per round in front of potential investors. The fun part of this trademark is that it conveys the excitement twice with speed and pitching. Add the monetary element of pitch and you've got a home run (pun intended).
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