Today for the Cyberlaw Section Luncheon, Benoy Tamang of Sapha spoke to us about converting web traffic into clients.  It was a tough crowd, as few people are as clueless about marketing as attorneys.

A few questions from Benoy that may be of help:

1)  Clarity in knowing who you are.  You need to know:
        Who is the target client?
        What is they problem your service will solve?
        How will you solve their problem?
        Explain your company's services in 100 words or less.
        What sets your product apart from the competition?

        (Are you being the client's guide).
2) Copy
    What are you saying?
        Pictures of People (multiple)
        Data entry fields
        Adding Video
        Dynamic Changing Text

3)  List
     Who are you targeting?
     Control where your ads are going.  
    Get to the top of your organic listing by using a good SEO firm

4) Offer
    Have something that says "act now"
        What is the "primal" value proposition - greed, vanity, or sex?
        What is the offer structure? - installments, downloads/freebies, waive consultation fee?
        Bold promise?  Put a stat or metric - a tangible number
    
5) Metrics
    How are you tracking your results?
    What is working for you and what is not?

It is pretty clear that Benoy knows his stuff.  Hopefully his message got through.  Benoy is one of those people who is going to keep Utah on the cutting edge.