One of the good things about a bad economy is that it often results in better service.  When work is abundant, it is easy to justify letting things slip through the cracks.  However, when times are tight, it makes no sense to let customers walk away.

As part of our marketing efforts for Utah Genius, we called several radio stations to see about running some ads.  We have never done radio before, but thought it might reach a broader audience.  One station got back to us after a few calls.  two others have not called back after three calls over the last week.  While they are running ads on their stations promoting radio advertising, they lost a potential sale by failing to follow-up.

Fortunately for us, KUER and KEUD heard about our program and decided to come on as sponsors.  We think they will be a great addition and will reach audiences that might not have been reached through our other advertising methods.  In a down economy, it makes no sense to let potential business get away because you cannot be bothered to return the calls.  Now is a time to refocus on customer service