Every so often a large entity gets the crazy notation that having a trademark gives them ownership of a word, rather than the exclusive use of the word for their goods or services.  The NFL is notorious for trying to own the word SUPERBOWL, even though there are numerous contexts in which use of the word by others would be fair use.

Not be be outdone, the International Olympic Committee apparently believes that it owns everything involved in the Olympics, right down to the names of the athletes.   While some companies may legally challenge the IOC's silly position, others have responded with a flair that demonstrates the baselessness of the IOC's position while simultaneously having a little fun.  Check out the retort by UVEX, when an athlete who uses their products, Lindsey Vonn, wone the gold medal in the downhill.

UVEX should post the letter from the IOC, just to give everyone a good laugh.